Research insights

We have already conducted interviews as part of our preparations for the contest in order to find out more about Messe München's customer segment. You will find these insights in the slides, on the one hand the problems are mentioned and on the other hand you will also find some desired solutions (please don't let this limit you if you have other ideas), as well as the demographics of the interviewees and the personas created in advance.

About Messe München

Messe München was founded in 1964 and moved to their current trade fair center in 1998.
Messe München is now one of the world's largest trade fair companies worldwide. The exhibition center is one of the most modern and sustainable exhibition grounds in the world. It measures 200,000 sqm of exhibition space in 18 halls and 414,000 sqm outdoor area.

Under the guideline: Connecting Global Competence, Messe München has been connecting people worldwide for more than five decades, following the overarching goal to offer customers the best platform for their business success. Through trade fairs, congresses and high-quality events at the exhibition center, in plenty of exhibition halls, congress centers or the outdoor exhibition area.

Messe München provides customers a stage for professional exchange, the development of promising business relationships and for connecting multipliers and associations. Messe München connects people live on site as well as digitally: With a spirit of innovation, motivation and flexibility, Messe München has continuously expanded its existing portfolio with digital formats and products.

Trying to take place in change in different areas and fields, Messe München offers exhibitors and visitors for example the opportunity to offset their CO₂ footprint quickly and easily at a large number of its trade fairs. With the Go-Green Ticket, they want to walk together with their customers, sustainably for a green future!