Brief background information

Originating out of a university project, a group of master students partnered up with Messe München to gather insights on the current situation for fair visitors and exhibitors (detailed information on the page "Context & Insights"). We are especially interested in information regarding the no-shows, which describes the act of purchasing a ticket for a specific fair, but due to other aspects or reasons, the buyer of the ticket does not show up at the fair. Now we would like to share this information with all of you who are interested in this topic, and we are looking forward to your creative input on the emerged problems or issues.

Main objective

We would like you to identify and explain what Messe München can do in order for customers to come to the fairs. What services can they provide to further reach this desired outcome and to reduce the no-show rate?

Try to come up with interesting and feasible ideas and concepts and describe, how your approach can tackle a potential problem. Strengthen your contributions with a detailed description of how you would address your mentioned issue. You can use the topics from the page "Context & Insights" as a guiding point. We are happy for every single contribution!

Additional inspiration for idea-visions

How can Messe München support potential customers to not only enhance the experience at the fair, but rather expanding their range to prior and subsequent actions to add even more value?

What steps can Messe München take in order to attract customers, to improve their overall experience, and to then decrease the no-show rate?